| The Real Estate Podcasting attracts more agents’ year after year.
The real estate podcast has been with us for a long time, but in the last year there has been an important transformation in quality of content. The number of real estate agents listening to podcast interviews has increased dramatically in all Hispanic countries. I myself have been surprised by the use of this medium to keep up to date with what is happening in the real estate sector and as a means to reach customers.
I thought that the future of the real estate sector revolved around video, but now it is not so clear to me, seeing the numbers of listeners that the real estate podcast has and the amount of real estate podcast that you find on the main podcast platforms shows that podcasting is a medium that attracts real estate agents.
The podcast, a word that was born in 2001 from the mix between iPod and broadcast, has recovered the essence of radio. With the current stations filling their grid with bulletins and social gatherings, radio on demand has served as a nest for the return of reporting, research and also training, placing the podcast on demand at a higher and very convenient listening level.
The rise in smartphone use has also benefited podcasting in general and real estate podcasting in particular. We all have a smartphone and more than 50% listen to radio on demand from their mobile devices; what influences that especially the professionals look for topics that interest them in Podcast to consume them when it suits them.
As you can see, it seems that the radios leave home to get into the mobile and the podcasts were not going to be less. Due to the convenience of its use, informational and training podcasting, and in this case on real estate issues, have become popular and gaining followers.
Is that with podcasting the possibilities are endless. For example, podcasts on real estate topics are listened to before bed, in the car, on public transport, at the gym, when going for a run and doing housework. More options than those offered by television and even YouTube.
| Real estate podcast. A new way to learn.
From the world, real estate agents have jumped on the podcast bandwagon. Not just to listen to them; but also, to make them themselves; since their audience, both buyers and owners, listen to them to learn more about real estate investment, the purchase of a home, for the reform or any other topic that helps them buy or sell.
Today, making a real estate Podcast is simple, easy and very cheap; Not to mention that it helps you position your website, your blog and social networks allow you to promote it to your target audience. In addition, you have the alternative of hosting them on different platforms and promoting them on Apple Podcasts, Spotify and Google podcasts, the 3 great services that every real estate agent should start with.
However, something that surprised me is that real estate agents do not only want to use Podcasting to listen to stories, listen to interviews, air their concerns and complaints or use it as a means to improve their personal branding and SEO. They also want to listen to formative podcasts. Of which there are very few that are worthwhile.
Podcast training is in demand among real estate agents for 3 main reasons.
Reason # 1. For your convenience and flexibility. By being able to listen to a podcast at any time, the time that a real estate agent dedicates to training is greater. With only 1 hour a day, 3 times a week 12 hours of training are consumed per month.
Many real estate agents do not have 8 hours a month to train in front of a computer, let alone attend face-to- face classes. This is why they postpone their training until later or plan it to coincide with a period when they don’t have much business activity.
The convenience of the podcast allows them to train anywhere and comfortably assimilate knowledge or remember what they learned in previous classes without having to re-read the texts. The educational podcasts offering replay and pause, which helps better understanding of the content, as well as reinforce learning.
Reason # 2. Because it improves listening skills. It has been proven that those who listen to the radio often and obviously podcasts, have a greater ease of listening, since they facilitate active listening and help to better assimilate everything that is heard.
Active listening is a skill that you can acquire and perfect with practice, and real estate podcasts are an excellent tool and means to improve this skill. Having the ability to express your ideas well and understand those of others will allow you to attract better clients and negotiate more effectively.
Knowing how to listen has great benefits for your professional development. This skill will give you the opportunity to improve your productivity by facilitating the exchange of information, stimulating the generation of ideas and allowing the integration of work teams; in turn, it is related to other competencies such as leadership and project management.
Reason # 3 Because it helps you be more creative. And this is perhaps the greatest of its advantages for you. Scientific studies carried out in 2017 for the improvement of education in colleges and universities showed that podcast listeners generate more vivid images in their minds with greater intensity and have high levels of emotional participation in what they listen to, than watching videos, reading a book or text online.
Another study shows that podcasts stimulate mental images with greater intensity and cause listeners to pay more attention. Since podcast listeners only hear a story or hear one or more people speaking and not see it, it causes them to use their imagination and build images in your head of who and what they are listening to.
This mental gymnastics is generated, because by not having visual stimulation as happens when watching movies, television or video, the mind has to draw the images. Therefore, the imagination is activated automatically. The brain has to draw the images to fit the audio. This exercise is the one that activates your imagination. It’s like taking your brain to a gym.
Listening to Podcasts helps the imagination to be stronger, deeper and more vivid than that of those who do not listen to them. In other words, people who listen to podcasts become more active participants in the information they are consuming.
Companies have also started using Podcasts as a convenient tool for development and training. Podcasts are mobile and available 24/7. Employees can study whenever they want.
Podcasts don’t require workers to find a specific time to listen, as the audience can listen to podcasts while doing just about anything.
| Real Estate Podcast. Listen to Interviews or Listen to Master Classes?
When we talk about podcast real estate training, we mean both listening to master classes on certain topics and also interviewing successful real estate agents who with their experience help other real estate agents not to make certain mistakes and motivate them that they are working in a sector that he is quite grateful to those who are professionals.
The truth is that there is a lack of purely educational podcast material in the style of audiobooks, but obviously much shorter. Training content real estate podcasts should ideally be 15-30 minutes long each and cover only 1 topic. Better several short Master Classes in Podcast on a certain topic; than 1 long Master Class that covers an entire topic.
Before recording my 120 real estate podcast master classes, (and many more to follow), I listened to more than 100 real estate podcasts in a 3-month period to familiarize myself with podcasting and what the topics were all about. In addition to being pleasantly surprised by the large number of podcasts about real estate on the market, I was also disappointed to find a lot of recorded garbage that makes the listener more time consuming than offering something of value.
One criticism I want to make about real estate podcasting that I hope is taken as contractionary is about podcast interviews with real estate agents who are supposed to be experts in some real estate topic. Of this type of interview there is everything, of course, but there are many that are more a vanity shower than anything else. Where the person interviewed has not even prepared the interview and sometimes does not know what they are talking about.
And this happens not only with real estate podcasting in Spanish; but above all, with the real estate podcasts in English American. I have never worked in the United States, I know how the Hispanic real estate market moves in Florida and in some cities in the United States, because I have students and clients in those cities. And I also know that the “gringo” approach in the real estate sector has a marketing that seems too “commercial” to us.
Now, I have listened to real estate podcasts that have been going for years and draw hundreds of thousands of listeners that seem like a real nonsense. Interviewers lead you to believe that earning more than $ 1 million a year selling houses is not science. Based on the answers given by these interviewees to questions about property acquisition, online real estate marketing and sales techniques, they are quite out of date for a country where Google and Facebook were born.
The truth is that I have also found in these real estate podcasts some pearls and marketing and sales strategies that are really good and innovative.
In short, there is everything. The reading that I get from my experience listening to a real estate podcast in both Spanish and English, is that there is an excellent field for podcast training, that there is demand and that real estate agents should try the podcast not only to train, but to reach your potential customers in an environment that continues to grow every year.
| Real Estate Podcast. Where to listen to them and where to host your podcasts.
A podcast goes beyond a simple radio show. It is a voice recording hosted on the Internet, with the mission of offering valuable information or training to users on a specific topic.
If we stick to the literal, a training real estate podcast is a means of communication in the form of an mp3 file, where an announcer exposes and reflects on a specific topic, interviews and even publishes master classes.
Some experts define podcasts as “radio on demand” designed to be consumed by a specific audience through digital devices.
In the United States, about 70 million people are consumers of content through daily podcasts. In 15 Hispanic countries, more than 80 million people listen to podcasts each week and this is increasing. So it is a suitable means to reach potential clients and educate them on issues related to buying and selling real estate.
The main benefit of podcasts for real estate agents is voice. The voice allows users to feel close to the real estate agent. An agent who is fluent in this medium will easily convey confidence and build an emotional connection with the audience that will help you get better clients.
Consuming content through the podcast is increasingly common among Internet users. Thanks to its growth, the podcast manages to position itself with a certain advantage in the main Internet search engines. Yes, with a certain advantage.
Anyone can consume podcast if they have Internet access. Anyone from anywhere can access the published content, thanks to a device that allows that connection.
In addition, this audience that prefers to listen to podcasts, spends less time reading a post on a real estate blog or viewing a video for the sale of a house. Thanks to the smartphone, anyone can listen to a podcast, at any time, without preventing another activity simultaneously, similar to the radio.
I already said, podcast listeners are growing there are more than ever, and real estate agents should also use this medium to reach another way. Facebook Live, YouTube Live and publishing on Instagram is fine, but that does not mean that you start using an additional and complementary medium to reach your target audience.
One of the problems that podcasts have is accommodation, since Podcasts usually take up a lot of space on a real estate website. Having several podcasts on your website is fine but having many will slow down the loading time of your website, so it is necessary to find a hosting site for your Podcasts.
There are more than 20 sites to host your real estate podcasts with the advantage that they also offer you to upload them directly and promote them in the places where people listen to podcasts, which is fabulous since you immediately have access to hundreds of hundreds of thousands of people among them. which is part of your target audience.
On the other hand, these are the 5 best apps to listen to Podcasts available on iOS and Android.
Spotify Who hasn’t heard of Spotify? Or rather, who has not used Spotify? Of course, it is almost always used for the same thing: listening to music. However, a class of public that Spotify has led to believe is those interested in listening to podcasts on different topics. And some pay for it.
Pocket Casts. If you love listening to podcasts, but are looking for something special, Pocket Casts is your application, since you can set custom filters to find the content you are looking for.
University town. Here, podcasts go far beyond radio programs and channels on specific topics. In this app, you will have all that and also live news, music and even sports. Give it a try and enjoy what more than 90,000 stations from countries around the world have to offer.
| Real estate podcasting. Five Benefits for the Daring.
Here I show you, as a summary, the benefits that I think podcasting has for real estate agents:
- Local celebrity: Podcast hosts build great influence and credibility in the community over time. In the same way that local news anchors or local radio show hosts are seen as local celebrities; podcast hosts can be too. Organizing your own real estate program giving advice on buying and selling is one of the fastest ways to build credibility in the eyes of others.
- References from other agents: When you are known as the local real estate expert in your market, consumers will notice. Other agents also notice it inside and outside your market. Podcasts often appear in Google search results, so agents in other areas can find you and send you offers and leads. That credibility you built as a show host, they are not just consumers.
- Local social network: If you interview guests for your podcast (which you should!), You will grow your network with each new guest. Especially when interviewing the most prominent and well-known community leaders. Once you’ve done a ton of interviews, you will naturally become one of those prominent local leaders.
- Additional income: If you want to create new sources of income, you can directly monetize your podcast. Like any other popular podcast, you listen to, you can also have sponsors for your show. A provider can sponsor the entire podcast or sponsor individual episodes.
Podcast advertising is actually one of the most effective forms of advertising these days. Think about it, you have an audience that primarily listens to every episode, and they listen to roughly 75% of every episode. They obviously trust or respect the host.
So, when the host recommends and / or endorses a product or service, the majority within that audience are much more receptive to that product, brand, or service than if they just saw a Facebook ad.
If you choose your sponsors wisely, they will become your partners to help you promote your show. Often times just having a sponsor gives a podcast show more credibility in the eyes of some.
Advertise on other podcasts: Real estate agents should absolutely sponsor other local podcasts in their markets! You can usually sponsor an episode for as little as $ 50- $ 250, and that reaches thousands of people in the exact area where you want to be known.
I would appreciate it if you could leave us a comment on this article. Do you think the Podcast is an effective way to reach your customers? Do you think real estate podcast training is for you? Your opinion interests us. Thank you.