Chef Nobu's recipe for success (2024)

Chef Nobu, you now have 26 restaurants worldwide. How does the clientele and footfall at Nobu in Dubai compare with New York, London, Tokyo and so on?

It’s amazing to think it’s already been here five years, since the opening of Atlantis itself. In the beginning, it was much harder to get the produce needed for the restaurant from other countries. Now it’s easier as the air transport links have improved – before there weren’t direct connections to Japan, for example. Japan’s also had its problems in the past few years with the tsunami and the nuclear plant disaster, which made people worry about the radiation’s effect on things. Now it’s much better. Also, Dubai is such an international city that the people who eat in our restaurants in Los Angeles, New York and London eat here, too.

What local or regional ingredients do you use in the restaurant?

There are some local fish that we have sourced and use. Every Nobu restaurant uses as much local produce as possible but in this city it’s a bit difficult to get all the yellow-tail tuna that we need, for example, so we have to import it from Japan or Europe.

This was also our first restaurant in the Middle East and there were some important religious considerations, a main one being no use of alcohol in the food. Now, soy sauce – our most important ingredient – is fermented and naturally produces alcohol even though it isn’t mentioned on the label. So I wanted to make sure we had an alcohol-free one and finally found a company that was willing to produce it specifically for the Middle East.

How do you respond to those who criticise your use of bluefin tuna?

I understand some people’s concerns about it being endangered and needing to be saved but I must say, we’re doing nothing illegal. I can also tell you that we are growing bluefin tuna in Japanese farms, so there are technological advancements in the field trying to solve the problem. What we’re doing is in line with the government, because it decides how many tonnes can be caught. If it said stop using it, of course that’s what we’d do.

Your black cod with miso dish is legendary. How do you feel about other well-known restaurants putting it on their menus?

When my first cookbook came out about 15 years ago containing the recipe, my customers asked: “Why would you reveal the secret?” But you know what? Yes, anyone can cook it and everyone can copy me, but nobody can get inside my heart. It makes me very proud when people make Nobu-style food, because it means they like it.

Let’s talk about Robert De Niro, a good friend of yours and the founding partner of the restaurant. How did you two first team up?

I was in Los Angeles and opened my first restaurant in 1987; he came in and liked my food. He’s a little bit spoilt because he wanted my food to be near his house … in New York. [laughs] So he asked me to come there, which I did and he asked me to set up the restaurant there. I had to say no as it was too soon and I needed to stay focused on my first restaurant. So he still continued to visit my restaurant all the way from New York and he didn’t mention the expansion again for four years. I received a call from him and all he said was: “So Nobu, you ready to come to New York again?” and honestly, I didn’t know what he was talking about. He doesn’t talk too much, you know, just short sentences! But eventually I got it and we opened a restaurant in New York.

What does he like to eat when he dines at Nobu?

He never orders anything, he lets the chef decide, but one thing he doesn’t like is oysters. He always comes to the restaurant and says: “I can’t eat too much, give me just a little bit.” But whatever I send him, he eats. Believe me, he likes to eat! [laughs]

You’ve appeared in films from Casino to Memoirs of a Geisha and Austin Powers; if you hadn’t been a chef, would you have liked to become an actor?

Well, in cooking you cannot make any mistakes but with movies you can have as many takes at one scene as you like. One mistake in cooking and the customers will be disappointed and never come back; it’s a much more serious business.

Has De Niro given you any advice?

Actually, Bob hasn’t given me any. But he’s such a professional; whenever I had scenes with him, of course I was nervous.

Nobu’s dried miso salad (serves two)

Ingredients

8-10oz baby spinach

1 palm heart

2 tbsp dried red miso, soya bean paste

60g sliced and fried leeks

2 tbsp grated Parmesan cheese

ground pepper

2 tbsp extra-virgin olive oil

a few drops truffle oil

1 tbsp Yuzu juice

Equipment

Big bowl

Mandolin

Chopsticks

Step 1

Wash and place the spinach leaves in a large mixing bowl.

Using a mandolin or sharp knife, shred the palm heart into julienne strips and add to the bowl.

Step 2

Add in the olive oil
and a few drops of truffle oil
to the leaves.

Add the Yuzu juice – a Japanese
citrus juice.

Season with pepper but
no need for salt.

Step 3

Add some fried leeks to the bowl.

Sprinkle the finely grated Parmesan into the mix.

Add the dried miso to the salad, toss and plate.

Serve as a starter or as a main dish with lobster tails, scallops or prawns.

www.noburestaurants.com

rduane@thenational.ae

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Chef Nobu's recipe for success (2024)

FAQs

Chef Nobu's recipe for success? ›

Chef Nobu Matsuhisa has revealed the secret behind his successful career — taking two months off a year when he ignores all emails and sees only his family. The 68-year-old said he cooks only “once or twice a year”, instead travelling the world to keep an eye on his 47 restaurants and six hotels.

What is the most famous dish at Nobu? ›

The black cod miso is arguably the most iconic dish to come out of Nobu. Matsuhisa himself told me it was his favorite item on the menu, as well as the favorite of his business partner, Robert De Niro.

What is the philosophy of Nobu? ›

I worry about good quality food and good quality service and seeing customers eating and smiling – this is the Nobu philosophy.

Is Nobu owned by Robert De Niro? ›

In 1994, Matsuhisa, De Niro, restaurateur Drew Nieporent, and investor Meir Teper agreed to a joint venture and on the 17 September 1994, the first Nobu opened. Nobu's famous signature dish is black cod with miso. By 1997 the first Nobu opened outside of the United States, in London.

What do they yell out at Nobu? ›

You don't have to know how to pronounce “irasshaimase” (E-RAH-SHY-MA-SEH) or what the Japanese greeting translates to (“Welcome,” roughly) to feel noticed when a chorus of chefs yells it in your direction.

Do the Kardashians eat at Nobu? ›

One of Kardashian's favourite places to eat out at is the internationally renowned Japanese-Peruvian restaurant Nobu, which has locations around the world, including London, Hong Kong and Milan. At the Malibu branch, where Kardashian is most often seen, the beachfront space boasts a view of the ocean.

What is Nobu best known for? ›

Nobu is a renowned Japanese restaurant chain that is famous for its special menus and unique dining experience. Eating all of Nobu's special menu can be a once-in-a-lifetime experience for many foodies.

Why is Nobu so famous? ›

Its chef is Nobu Matsuhisa, who transformed sushi into a global cuisine and shaped the concept of American sushi as we know it. Matsuhisa is also behind dishes like fried rock shrimp with spicy mayo and miso-marinated black cod, and generally, he's the fixture responsible for Nobu's luxe omakase offerings.

What chef owns Nobu? ›

Helmed by world-renowned Chef Nobu Matsuhisa, Robert De Niro, and Meir Teper, the Nobu Hotel concept is a curated experience where every property is different.

What chef is a billionaire? ›

1. Alan Wong. Japanese-born Alan Wong is the richest chef in the world by a country mile.

What is Nobu style clothing? ›

Nobu style is not understated. It's all about every piece on your body being branded and major, like you're stunting in an NBA tunnel. It's about popping with color and pattern, as if you're hosting SNL. It's about every millimeter of fabric being tailored to perfection, lest you be caught slipping by Backgrid.

Does Nobu have Michelin stars? ›

As a hospitality empire, Nobu is unprecedented. Their restaurants have been awarded Michelin stars. Their hotels (like the ones below) are in the Michelin Guide selection.

How much does Robert De Niro make from Nobu? ›

De Niro made most of his money from Nobu, making several hundred million dollars every year. In 2015, De Niro partnered with James Packer after the billionaire acquired a 20 percent stake in Nobu for $100 million.

Who owns Nobu in NYC? ›

Drew Nieporent, one of America's most respected and celebrated restaurateurs, is the founder and inspiration behind the Myriad Restaurant Group, which operates Tribeca Grill, Nobu New York City, Nobu Fifty Seven, Nobu London, Nobu Next Door, Bâtard, Porsche Grille at Citi Field, and Crush Wine & Spirits.

Who is the owner of the first Nobu restaurant? ›

For Nobu, it all began here. In 1987, the ambitious sushi chef opened his first restaurant in sunny Beverly Hills, bringing his inspired blend of Japanese and Peruvian cuisine to the public. When Matsuhisa's doors first opened, a silhouette of Nobu was painted behind the sushi bar.

What is so special about Nobu? ›

Nobu Malibu has an elegant, laid-back coastal vibe blending upscale dining and seaside charm. Being nestled along Malibu's exclusive shores, the restaurant exudes a relaxed yet chic vibe, with waves crashing in the background. You don't just come for the food. You come for the experience.

Why is Nobu Malibu so popular? ›

Malibu gets our vote for the best of three solely on location, for the gorgeous ocean views and sleek restaurant design somehow make Nobu's signature dishes like Black Cod Miso and Yellowtail with Jalapeno seem even more delicious when eaten there (and they are seriously fantastic no matter where you taste them).

What famous people went to Nobu? ›

And they continue to come: A couple months after her pregnancy announcement, Rihanna was spotted at Nobu. Justin and Hailey Bieber, the KarJenners, Kanye West, George and Amal Clooney, and many, many more have all been spotted there recently.

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